Raleigh Street, Nottingham, was the site of a small workshop which in 1886 started producing diamond-frame safety bicycles at the rate of three a week. There’s then a few postcripts, bringing the Raleigh story bang up to date. The conclusion attempts to assess how well Raleigh performed during the last quarter of the 20th century, and to set this performance in context. Thereafter there are sections on marketing and production facilities. This includes sales trends, product management, the treatment of high-end products and the transfer of ownership from Tube Investments to Derby International. There then follows a detailed review of products presented in broadly chronological order. To provide context, a brief historical background is provided. These circumstances include customer taste and fashion, developments in marketing techniques, technological change in manufacturing and finished products, and competition from other manufacturers. ![]() This paper examines how, in the period 1975-1999, Raleigh adapted to changing circumstances. It is soon to quit what remains of the Nottingham site it occupied throughout the 20th century. Raleigh UK, once the world’s biggest manufacturer of cycles, recently stopped volume production of cycle frames.
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